Pay per click (PPC) Advertising on search engines allows you to choose keywords and display your ads, you would like your site to appear for when a search is performed. Businesses propose to be placed at or near the top of the search results for particular keyword phrases. This bidding is based on “per-click”, i.e. one pays a specific amount every time a visitor clicks on the ad. The more “Pay-Per-Click Cost“, the higher your site will appear in the results for the keywords you choose.

Search Engine Advertising requires no changes to a website’s content or design to obtain top positions, just a willingness to pay. The implementation of a pay-per-click campaign is relatively quick- A standard SEO campaign would generally take weeks to show results, while a Pay Per Click Marketing takes only few minutes to start getting targeted traffic, versus sometimes months for. Also, the implementation of a PPC campaign is easier than search engine optimization.

EURO INFOTEK offers following services in Pay Per Click Marketing and Pay Per Click Bid Management services.

Determining Visitor Worth:
It is the profit from the website over a given period of time divided by the number of total visitors for the same period. Popular keyword phrases would cost more, so it means to bid less money on less popular terms to pay an acceptable amount per visitor.

Selecting Keywords:
Keyword research is one of the significant factors contributing to the success of a PPC campaign. To help identify keyword phrases, there are many tools that allow advertisers to see how often particular keywords are actually searched.

Writing descriptions:
With a typical search engine description, the object is to entice as much traffic into a site as possible in the hopes of converting that traffic into customers.

We write the best descriptions for PPC ads that best sells your products or services because we believe that proven marketing copy techniques should be employed to insure that the description is enticing enough to attract ideal prospects.

Pay-Per-Click Management:
After marketing Ads, it is equally important to monitor and analyze the traffic since positions keep changing with time. By analyzing click-through rates and visitor habits, we can further help you refine a Pay-Per-Click campaign.

At EURO INFOTEK, we strive to give the best services for Pay-Per-Click Campaigns to maximize Pay-Per-Click conversions.